Recent research indicates that 79% of organizations activated a disaster response in the past year, with 61% of these responses triggered by ransomware or malware. Alarmingly, 60% of respondents reported experiencing unrecoverable data during the same period, a significant increase from 43% the previous year.

Organizations are increasingly adopting cloud-centric data protection strategies, with IDC predicting that by 2025, 55% will have migrated their data protection systems to the cloud. This shift aims to enhance data availability and reduce recovery time objectives (RTO) and recovery point objectives (RPO) to near zero, addressing the challenges posed by unplanned downtime.

The top challenges reported include backup reliability and restore reliability, with 94% of organizations experiencing unplanned downtime. Additionally, 45% of respondents indicated that data loss occurred in the gap between backups, highlighting the need for more reliable backup systems and continuous data protection to mitigate these risks.